3 Pinterest Marketing Trends for 2027

Pinterest marketing changes all the time, and it can be hard to know which strategies are working and which ones are a total waste of time. In this post, I’ll share 3 Pinterest marketing trends that will be important to implement in your strategy in 2027.

As full-time Pinterest manager and educator, I’ve seen SO MANY pinning trends come and go over the years… Way more than I can count!

Historically, strategies that have worked best for me (and for my clients) are the ones that follow the data. With this in mind, each trend shared below is based on cold hard FACTS, and yes, I have the receipts to back them up!

Let’s get into the top 3 Pinterest marketing trends for 2027 and how you can adapt your strategy to get more traffic this year.

Trend #1: Focus on Fresh Pins

Pinterest has been asking creators add fresh content to the app for many, many years now. So, it’s no surprise this made it on the list!

BUT I’m bringing it up for another reason…

I’ve recently seen several articles and social media posts (probably written by AI ::insert eye roll::) stating that a fresh pin requires three things:

1. new image,
2. new title, and
3. new description.

This is NOT true!

What makes a pin fresh is actually the IMAGE. Adding a new title or new description to an existing image or to an image you’ve already saved to the platform will NOT register that pin as “fresh.”

How do I know?

Well… I dug into the code to find out for myself!

You see, I always want to get the BEST possible results for my clients, so I’ve become a little obsessed with understanding the Pinterest algorithm and how the platform works. I do a lot of digging!

AND don’t want to be doing unnecessary EXTRA work if I don’t have to. I mean, sure, you COULD have AI generate endless new titles and descriptions, but why do that when you don’t have to?!

So, when this fresh pin/repin debate came up, I dug into the data and figured out how Pinterest categorizes and tags fresh pins. 

You can see exactly how I did it and learn an EASY way to see if your pins are fresh in my Free Pinterest Strategy Guide here.

Knowledge is POWER!! Focus on making sure MOST of your content is seen as fresh by the algorithm this year. Your account will thank you! 🙂

Trend #2: Keep Content Relevant to the Times

For several years Pinterest engineers have been focusing on keeping content “relevant to the times” especially in categories like fashion, food, and home decor since these niches evolve and change quickly, and NEED to be up to date to be relevant to users.

The Senior Director of Engineering and Head of the Search team at Pinterest, Kurchi Hazra (bottom right in the screenshot below), has been laser-focused on this issue for several years. Here’s why…

For most of the platform’s existence, pins with lots of saves and clicks would dominate rankings in search and in the Interest algorithm.

This became a problem because the same content would end up circulating over and over again, which led to something engineers call “stagnation” in the results. New content couldn’t break through and rank AT ALL.

PinEqualizer is the most recent algorithm update to address this issue. The new system looks something like this:

Source: https://arxiv.org/abs/2607.22518

Here’s my over-simplified breakdown of what’s happening…

→ First, all new content is explored.

→ Only the BEST content “graduates” and is ranked.

→ If the content is relevant enough to the search and/or relevant enough to the user, it will then be shown in the Home Feed, Related Pins, or in Search results.

With this update, that means there’s more new content in the rankings, and I suspect some designated spots for that new content.

So, it’s more important now (more than ever) to save fresh, relevant pins to your Pinterest boards OFTEN. This can be new images for new content AND old content!

You can learn more about other recent GenAI updates (and how they affect YOU), plus get my full recommendations on daily pinning, third party pinning, and so much more inside of my Free Pinterest Strategy Guide.

Trend #3: Experiment with Pinterest Trends

In an effort to keep the algorithm more “relevant to the times,” the Pinterest platform and its algorithm focuses heavily on Trends.

If you’re not incorporating trends into your Pinterest marketing strategy, this year is a great time to start!

Specific trends will vary depending on your niche, but in order to keep your content relevant and up to date with your audience, you can check out the Pinterest Trends Tool at trends.pinterest.com to get some ideas.

I like to use the Search Trends feature, and I always select the “Top Yearly Trends” option.

From there, my go-to is the “Include Keyword” dropdown where you can type in any keyword:

I recommend keeping the search term as broad as possible since that will give you MORE results to choose from!

You can also experiment with selecting relevant “Interests” and “Moments” with your search. These can be helpful to narrow down your results, especially if you want to get more specific about the overall niche or event you have in mind:

If you don’t see a relevant Interest or Moment, don’t worry! These are totally optional.

Test out a variety of broad keywords in your niche to see what kind of trends you can work into your content moving forward.

Getting Faster Results with Trends

In my experience, adding trending keywords and topics into our pinning strategy helps the content get noticed by the algorithm much QUICKER than content that ignores trends completely.

For example, normally, a pin can take 2-3 months to start gaining traction on Pinterest. But here’s a trend-optimized pin I saved on September 16th, and it started getting good distribution on September 28th, just 12 days later:

Adding Trends into your Pinterest SEO (search engine optimization) keyword strategy can help your account grow faster and rank higher in search results! I’ve love to show you exactly how to use them!

You can learn my exact keyword strategy and how I use the Trends tool to boost my clients’ results inside of my Pinterest SEO course: Pinterest Rank Boost 2.0 (use the coupon code LEARNSEO to get 50% off!).

Your Pinterest Strategy in 2027

The BEST Pinterest strategy for 2027 is one you can keep updating and adapting as things change on the platform. And that includes incorporating the marketing trends that are actually working!!

In summary, lean into fresh creative, make content that feels timely and useful to pinners, and use Pinterest Trends as a way to explore new keywords to target in your niche.

I hope you found this post helpful! If you’d like to stay up to date with Pinterest algorithm changes and platform news, be sure to sign up for my Free Strategy Guide below (which will put you on my email list!).

– Amy

---

More Pinterest Resources:

• How to Set Up a Pinterest Business Account & Why You Need One
• Did You Know You Can Use Your Pinterest Account for Market Research?? — It’s Easy + FREE!
• How to Set Up Pinterest Boards for Your Blog or Online Business
• Everything You Need to Know about Pinterest Boards
• How to Find, Report and Prevent Stolen Pins on Pinterest
• Become a Successful Pinterest Manager & Boost Pinterest Traffic for Businesses!

---