Getting clients as a brand new Pinterest manager can be so tough! Trust me, we’ve all been there. And I know from experience that it’s a struggle. In this post, we’ll cover everything you need to know about cold emailing to get more clients, the mistakes I made as a new Pinterest VA, and what I learned from a cold pitching expert.
As a brand new Pinterest manager in 2019, I felt like I was NEVER going to find a client.
I was part of a membership that provided client leads at the time. Even then, I kept getting turned down because I was “too new.”
That’s when I decided to take matters into my own hands…
I started cold emailing anyone and everyone I could find, begging them to let me help them with their Pinterest presence. 🙃
After countless emails, I finally landed my first client!
That first client ended up being such a great learning experience for me, which led to more business growth, and eventually being fully booked out.
But it took me a LONG TIME to get to that point.
My friend Leah Marsh followed a similar path in growing her business… only 100x faster than me!
👩🏻💻 Leah used cold emailing to land enough Pinterest clients to get fully booked within just a few weeks.
Crazy, right?
Knowing how fast cold pitching grew her business, I was thrilled to hear she was finally spilling all her cold pitching secrets in a new guide, How to Gain New Clients for Your Pinterest Business (P.S. this is an affiliate link, which means I make a small commission if you purchase using my link. I only promote products I believe in and have vetted personally, and I LOVE this guide).
Even as a seasoned Pinterest manager now, going through her guide taught me A LOT. Here are the 8 things I learned from reading her guide so you can decide if it’s right for you.
1. Most Cold Emails are Sent Illegally
Each country will have it’s own set of laws, but after learning the CAN-SPAM act and GDRP rules for the US and UK, it’s easy to see that most cold emails are sent illegally. Not following the laws of your country (or the country of your prospective client) could land you in hot water including a $50,000 fine per email.
It’s better to know how to send cold emails legally from the start. When you know the laws and rules up front, it’s actually very easy to send legal cold emails.
2. The Difference Between Spam & Genuine Inquiry
If you have a website or online business, you’ve probably received “spammy” cold emails or DMs. These are usually sent out in bulk and have little to nothing to do with you or your business.
In the guide, Leah goes into detail about how to make sure your emails don’t get marked as spam and won’t be a burden to your potential client. From the headline to the email itself, there’s actually some easy, repeatable steps you can take to make your emails a joy to read and to help increase the chances of getting a response.
3. How to Find and Contact Potential Clients
Since Leah booked out her Pinterest services in a just a few weeks, her advice on where to find Pinterest management clients is invaluable. Her focus is also on finding the right clients, also known as your ideal clients.
Once you know who your ideal client is, then you can follow Leah’s Outreach Flowchart to navigate the process of contacting them in a genuine way. You should never use social media as a place to formally pitch your services! Email is much better and less likely to get ignored.
4. Organization and Tools to Speed Up Your Cold Emailing
Sending out 1 or 2 cold emails likely won’t get your Pinterest services booked out. You’ll need to send out emails often, and getting organized is the easiest way to make that process go smoothly. Leah shares her organization set up, what she keeps track of and what notes to take when you find your ideal clients online.
Leah uses a free emailing tool to not only speed up the cold emailing process, but also to make sure her cold pitches are legal. I won’t include the name of it here, but it is a free tool that allows her to send personalized emails in bulk!
Using this tool, you can plug in information for multiple potential clients, then send many individualized emails using that data at one time.
6. What to Include in Your Email (and What NOT to Include)
There are 5 things Leah says are essential to including in your cold pitch emails. Sharing who you are and how you can help your potential client are very important. But you’ll want to keep your email on the shorter side, so don’t feel like you need to give them your full bio.
Researching your potential client’s business will help tremendously, because you’ll gain some knowledge about their content. Let that information come through your writing in a natural, friendly way so they’ll know you’re truly interested in working with them.
Leah also includes 5 things to never include in your emails. These are the hallmarks of those “spammy” emails and DMs we mentioned earlier. in It’s also important to be aware of the tone used in your writing so that you’re cold email isn’t TOO cold.
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7. Using the Right Template
Why struggle to write the perfect pitch email when you can use templates that are already proven to work?! Leah includes 3 cold email templates that are brilliantly simple and easy to use. Looking back, the cold emails I sent as a new Pinterest manager were pretty pathetic. No wonder they didn’t convert!
8. Leah’s 1-Minute Hack to Increase Conversions
The reason spammy emails feel so spammy is because they are sent out in bulk. They are sent out in huge numbers because their conversion rate is so low. Leah shows you how to increase the conversion rate of your cold emails so that you won’t have to send out as many! This method only takes a minute, and the tool Leah uses makes it even quicker.
This guide truly is the best investment you could make towards growing your Pinterest management business. If you run a different type of virtual assistant or social media management business, this guide can work for you, too!
The templates truly are plug-and-play, so they can be adapted to fit your needs for cold emailing prospective clients in many niches and industries.
Going through Leah’s guide this week has shown me how many things I was doing WRONG when I first started.
With this guide, you can shortcut your way to getting high-quality clients without making the same mistakes I made!
If you have any questions about the guide, feel free to contact me. I went though the entire guide, and I’m SO impressed with everything that’s included!
Have a great week,
Amy